BIBAG for JCPenney
A sustainable "magic" shopping bag that can turn into two in seconds.
-The goal was to enhance JCPenney's customer experience of taking goods from the store to their houses in a meaningful and sustainable way.
-Try to reduce energy consumption and material waste in store.
-imporve both customers and employees' sustainablility consciousness and develop a more sustainable way of living.
-Redesign a sustainable shopping bag to help promote JCPenney's brand recognition.
Most Common Problems with Shopping Bags
Sustainability Solution to Plastic Bag
Phasing out plastic bag
-Announce the phasing out of plastic bags in advance
-Charge $0.05 per plastic bag
-All plastic bags currently in stores are the ones brought back will
go towards JCPenney in the community
The reusable bag as a store staple
-Keep in-store mesh bags
-High quality and desireable item
-Brand as a staple of JCPenney
-Say HCPenney without screaming it
Shopping Experience Improvement
Employee Education & Motivation
-Inform employees about JCPenney's sustainable efforts
-Sustainable shopping habits
-Incentives/Rewards for selling bags
-Bag will have significant presence
-Feature bag in ads
-Enticing store display racks
-Moderately advertise facts about the bag
-Include bag on website
JCPenney in The Community
-Introduce school programs in areas of need
-JCPenney interns, PTA leaders from schools, and parents working together
-Small scale to start
-Good thing to project about JCPenney sustainability efforts in the community
-Donate a bench or trash receptical to local parks
-Featured idea to kickstart conversation about JCP as a sustainable corporation
Rewards for Customers
-Rewards points for buying and reusing bag
-Keep a tally of efforts on customers' receipts
-Recycling receptacles on site
-Option to register school for playground program
THANK YOU FOR WATCHING!
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