BIBAG for JCPenney

A sustainable "magic" shopping bag that can turn into two in seconds.

Project Description

-The goal was to enhance JCPenney's customer experience of taking goods from the store to their houses in a meaningful and sustainable way.


-Try to reduce energy consumption and material waste in store.


-imporve both customers and employees' sustainablility consciousness and develop a more sustainable way of living.


-Redesign a sustainable shopping bag to help promote JCPenney's brand recognition. 

Workflow

Most Common Problems with Shopping Bags

Brainstorming

Material-Linen

Prototyping

Bag Details

Sustainability Solution to Plastic Bag

Phasing out plastic bag

 

-Announce the phasing out of plastic bags in advance

 

-Charge $0.05 per plastic bag

 

-All plastic bags currently in stores are the ones brought back will

go towards JCPenney in the community

The reusable bag as a store staple

 

-Keep in-store mesh bags

 

-High quality and desireable item

 

-Brand as a staple of JCPenney

 

-Say HCPenney without screaming it

Shopping Experience Improvement

Employee Education & Motivation

 

-Inform employees about JCPenney's sustainable efforts

 

-Instill pride

 

-Sustainable shopping habits

 

-Incentives/Rewards for selling bags

Advertisement

 

-Bag will have significant presence

 

-Feature bag in ads

 

-Enticing store display racks

 

-Moderately advertise facts about the bag

 

-Include bag on website

JCPenney in The Community

 

-Introduce school programs in areas of need

 

-JCPenney interns, PTA leaders from schools, and parents working together

 

-Small scale to start

 

-Good thing to project about JCPenney sustainability efforts in the community

 

-Donate a bench or trash receptical to local parks

 

-Featured idea to kickstart conversation about JCP as a sustainable corporation

Rewards for Customers

 

-Rewards points for buying and reusing bag

 

-Keep a tally of efforts on customers' receipts

 

-Recycling receptacles on site

 

-Option to register school for playground program

THANK YOU FOR WATCHING!

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